Now buy food and groceries online with MyGrahak.com

MyGrahak.com offers convenience of buying groceries online to Delhi & NCR residents

MyGrahak.com, the first and largest online retailing platform in India selling food, grocery and household items has announced that the portal is now open for public in Delhi & National Capital Region [NCR]. MyGrahak, currently, has 8,500 registered families using the portal to buy from a range of 10,000 SKUs (Stock Keeping Units). Founded in December, 2010 by the young visionary Mr. Ambuj Jhunjhunwala, MyGrahak Shopping online Limited plans for a turnover of Rs. 1,000 crore by 2015. MyGrahak.com is opening a new entire category for e-commerce in India. E-retailing of food and groceries in India has not been attempted by anybody and thus MyGrahak is a pioneer here providing convenience and comfort for ‘Time Poor and Money Rich’ customers.

Key figures of MyGrahak,

• 5000 transactions per month growing at over 30% month on month
• Average bill size – Rs. 1,100
• Loyalty rate – repeat purchases have increased to 50% from 30% in last 2 months
• 7000 sq. ft. warehouse managed by company in Delhi
• 8,500 registered families
• 10,000 SKUs (Stock Keeping Units) – target of 35,000 SKUs
• Delivery vehicles fitted with GPS

Mr. Ambuj Jhunjhunwala, Founder & CEO, MyGrahak Shopping online Limited says, “Keeping the customer at the core of all activities, MyGrahak is a firm that intends to change the nature of consumer retail from ‘transactional sales’ to ‘sales through relationships’ thus differentiating from other format of retail stores. This is what helps us differentiate thereby giving us higher bill sizes, more supply chain efficiencies allowing us to offer free home delivery which in turn leads to a better customer experience. We don’t only sell household products; we aim to sell experiences, enriching the lives of people by using technology to create a world-class global retail destination by 2015.”

Comparison Chart

Parameter	Nearby Shop	Super Market	MyGrahak.com
Product Range	Limited	Comprehensive	Complete
Price Offers	On MRP	Discount on limited products	4% discount on all FMCG products
Convenience	Shop from Home		Shop from Home, Office and On the go
Loyalty Points	No	Very Less	Yes
Personalized Attention	To some extent	No	MyGrahak advisor available any time
Location of shop	Near by	Far	At your home
Grocery [Dal, Channa, Spices etc.]	- Loose Packing and thus chances of getting less quantity of product - No Consistent Price	- Higher Price - No value offer - Difficult to carry home	- Branded products at competitive price - Consistent quality - Value Offers
Soap, Toothpaste, Face cream & wash, Shaving, Fabric care, House care items	On MRP	Company discount	Company discount + 4% MyGrahak discount
Cosmetics, Lady care & Children section	Availability to some extent	Availability to some extent	Available with offers
Health & Herbal foods	Not available	Limited range available	Available with MyGrahak advisor support
Imported chocolates & choice of gifting	Not available	Limited range available	All available
Shopping satisfaction	20%	45%	100%
Trust Factor	To some extent but poor transparency on prices	Good but poor transparency on prices and loyalty bonus	Excellent (Online transparency + higher discounts)
Contact	Only at time of purchases	No	Option to know offers by SMS, Emails or on website
Pure shopping	Not there	You will not know when the scheme arrives or expires	Check shemes & offers anytime on website
Payment norms	Cash Only	Cash / Card	Netbanking / Credit card / pay cash on delivery
Other benefits	None	None	- Movie tickets - Insurance - Bill payments gateway and more
Delivery time	4 – 8 hours	As and when	Within 2 days
Minimum quantity / value	A limit is fixed for home delivery	A limit is fixed for home delivery	No compulsion
Weekends	Short visits	Half a day or complete day	Weekends are free
Stress	Stressful to get all products and attention of shopkeeper	Highly stressful – travel, parking, long queues, carrying goods home	Can sit at home and get products delivered
Budget	Within budget but would not get everything wanted	Crosses budget limits almost every time as we buy products which are not required	Within budget as you can always see the checkout price

MyGrahak makes products available to customers at a click or call. While supermarkets offer customers 3V’s - Value, Variety and Volume, MyGrahak offers 3C’s – Convenience, Customer Needs Solution & Cost Effectiveness. Thus, all 3V’s are encompassed in one C of MyGrahak i.e. Customer Needs Solution. The venture is now all set to usher a paradigm shift in Indian retail sector, exploiting the low cost scalable and sustainable e-commerce platform and creating a new format e-retail for the consumers in the country. With retail on high growth trajectory, consumerism booming & e-commerce proliferating; this new format of food and grocery store will cater the needs of Indian consumers to have value for money, personalization and convenience of a typical supermarket, delivered at their doorsteps.

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Tips For Shopping at Online Grocery Stores

We are familiar with the term grocery store as it primarily focuses on selling food products. However in our modern culture, we are observing an evolution in the way retail stores are being run. There will be different types of food items sold and most are selected based on the popularity of food products and culture locally in potential areas. There are some stores that are operated on a large scale with capital which includes the sales of other products such as fmcg, clothing, household products, and many others. At this level, they are commonly known as supermarkets.

Smart spending

Most people spend a lot in grocery store despite of the constant price rise in these stores. You might see a lot of the products displayed at the front of the store but these might not be the best bargain. This is because the manufacturers as well as companies of these products actually pay for their products to be the priority of the grocery store.

In order to avoid spending too much while shopping in these stores, make sure that you plan the things that you need to buy. It is important to buy only what you need when you visit the online grocery stores so that you will not spend more than you need.

If you buy off season, it will cost less compare to when you are buying on season. Most people spend a less time in the grocery stores because they are lazy and prefer to buy products that suits them.

When you are buying products from the grocery stores, it is important that you buy in bulk. As the products that are sold in bulk come cheaper, you might save a lot of extra money for investing in other useful things.

Major grocery stores plan promotions and sales that are only to attract your attention. The stores want you to remember the prices of their sales and adverts. If you are careful, you might realize that some of the prices are quite similar without much significance. The stores will also hope that you neglect the receipt of your purchase so that there will not be a lot of issue with warranty.so always keep the bills till the date of warranty.also check out the date of manufacture and expiry on each food products in the store.

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