Buy Online Britannia Veg Cakes at MyGrahak.com

Till 1958, there were no breads in the organised sector and bread consumption was a habit typified by the British. Then, a mechanised bread unit was set up in Delhi with the name "Delbis" which produced sliced bread and packed it under the Britannia name. Thus, Britannia was not only the pioneer, but also inculcated in the people of Delhi the habit of eating white sliced bread. The Mumbai unit came up in 1963, and there again Britannia was the first branded bread in the city. From a company offering 2 packs - the 400gm and the 800gm plain white sliced bread - Britannia has evolved into a company offering 22 packs, catering to a variety of taste and price segments in the bread consuming market. The last couple of years also saw the introduction of Whole Wheat Bread as a part of "Eat Healthy, Think Better" credo.

Cakes

Britannia entered the cake market in the year 1963 and is the leading player in the market. Britannia Cakes range is divinely scrumptious and has Bar Cakes, Chunk Cakes and Cup Cakes which were launched in 2005. Bar Cakes are available in variants that include Fruit, Butter Sponge, Chocolate, Pineapple, Milk, Vanilla Chocolate and Orange. Apart from being delicious, these snacks are packed with healthy ingredients making them wholesome & delightful. Britannia cup cakes come in vanilla and orange and mixed fruit flavors whereas chunk cakes come in fruit flavor. Britannia has recently launched for the 1st time ever in the packaged segment Veg Cakes, pure and eggless. These Vegetarian Cakes are soft, juicy and filled with real fruit bits which can be enjoyed just by themselves or mixed with a variety of ingredients to make quick, delicious desserts. With zero cholesterol and hygienically packed for a shelf life of 3 months, they are a more wholesome and healthy option than other sweet dishes available in the market. Britannia Veg Cakes come in Twisty Fruity avatar and are priced at Rs 15/- for a 75 gram pack. They enjoy a 3 month shelf life.

Rusks

Britannia launched its rusks in the year 2005. In a Market full of unbranded players, Britannia rusks have stood head and shoulders above the rest in terms of sheer quality .They are made from the finest ingredients and baked with care as they are twice as crisper as and tastier than ordinary rusks. The communication for this mouthwatering offering is aptly “Enliven your spirits with Britannia rusks”.

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Buy Kurkure Online at MyGrahak.com

Brand History

Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors.

About the Brand

Brand Promise

Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-hearted fun.

Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India.

Juhi’s vibrant and fun-loving personality complements and embodies the essence of Kurkure. Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of India’s teatime menu and an embodiment of endearing human ‘imperfections’ or ‘tedhapan’.

Brand Advantage

Made with trusted kitchen ingredients: 100% vegetarian
All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and rules that govern the manufacture, distribution and sale of Kurkure.
All Kurkure ingredients are used daily in households for the preparation of various edible items.

Innovations

Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its ‘Chai-time-achievers’ face on pack initiative.

Kurkure Desi Beats: Kurkure Desi Beats is an exciting new range of crunchy triangular snacks in irresistible Indian flavours. This newly launched youth-oriented sub-brand personifies our inherent ‘Desi’ spirit and gives one the license to be Desi. Desi Beats celebrates the contemporary Indian youth who straddles both tradition and modernity and is confident of his Indian identity.

Quality Standards

Kurkure is made in automated plants at three locations – Channo (Punjab), Kolkata and Pune. These plants are audited and certified by various external agencies.

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MOUNTAIN DEW – DARR KE AAGE JEET HAI

Brand History

The main formula of Mountain Dew was invented in Virginia. The drink was named and first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948.

In India, Mountain Dew set the soft drink category ablaze in 2003 with its iconic launch campaign ‘Cheetah Bhi Peeta Hai’.

Brand Advantage

It is a soft drink that exhilarates like no other because of its active, high-energy, extreme citrus taste. The idea of daring, challenges, a ‘can do’ attitude, adventure and exhilaration are deeply entrenched in its brand DNA. The brand has always celebrated the bold, adventurous and rebellious spirit of youth. This is reflected in the high-adrenaline advertising of the brand and its connection to outdoor adventure.

Did You Know?
‘Darr Ke Aage Jeet Hai’

In 2007, the brand was re-launched with a completely new, punchier formulation. Communication aimed at forging a strong emotional connect with the audience. Thus began the ‘Darr Ke Aage Jeet Hai’ campaign, which acknowledged that fear was a very real aspect of the world of adventure and Mountain Dewwanted young people to believe in themselves in their moment of fear. For beyond fear lay victory.

QUICK BRAND FACTS

Mountain Dew was invented in Virginia in 1948.
It was launched in India in 2003.

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Tropicana Juice Onlien at MyGrahak.com

Brand History

Tropicana was founded in Bradenton, Florida, USA, in 1947. It is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, Tropicana has matured into one of the most respected beverage brands. Widely regarded as the world's no. 1 juice brand, it is today available in 63 countries. Since 1998, Tropicana has been owned by PepsiCo, Inc. Tropicana Premium Gold was re-launched as Tropicana 100% in 2008.

Brand Advantage

Tropicana continues to select the best fruit to manufacture high-quality juices and original products, pioneer innovative processes and explore new markets for its products. It is committed to fostering healthy lifestyles by ensuring that its products are naturally nutritious and provide the daily benefits that one needs.

In India, Tropicana comes in two categories: 100% Juices (sold as Tropicana 100%) and Juice Beverages & Nectars (sold as Tropicana).

QUICK BRAND FACTS

Launched in India in 2004.
Available in two categories - 100 percent juice and juice based drinks.

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Lehar Namkeen Khao Khilao Khushiyan Badhao

Lehar was launched in 1996, with innovative small packs and traditional flavours. The brand positioned itself by emphasizing its irresistible taste and using modern imagery.

Lehar was re-launched in 2006 and positioned itself using the plank ‘Taste zyaada kyunki oil taza’. It promised to deliver good taste through the use of fresh oil in the manufacturing process.

Brand Advantage
With the tag line ‘The Joy of Sharing- Khao Khilao Khushiyan Badhao.’, the brand promises to deliver irresistible namkeens to consumers.

Lehar : ‘Quality in Every Bite

Lehar are great-tasting, high-quality, Indian and fresh!

Quick Brand Facts

In 2010 moved in extruded, potato chips and bridge
Launched in 1996 and re-launched in 2006
Range of varied namkeens using fresh and good quality oil

New Bingo-Premium Salted 80Gm Rs. 20.00 Rs. 19.20	New Bingo Juicy Tomato Ketchup 32 Gm Rs. 10.00 Rs. 9.60	New Bingo Juicy Tomato Ketchup 80 Gm Rs. 20.00 Rs. 19.20
New Bingo Mad Angles Chilli Dhamaka 130Gm Rs. 20.00 Rs. 19.20	New Bingo Premium Salted 32 Gm Rs. 10.00 Rs. 9.60	New Bingo Red Chilli Bijli Potato Chips120Gm Rs. 20.00 Rs. 19.20
New Bingo Red Chilli Bijli Potato Chips 45Gm Rs. 10.00 Rs. 9.60	New Bingo Spicy Masala Remix-32 Gm Rs. 10.00 Rs. 9.60	New Bingo Spicy Masala Remix 80 Gm Rs. 20.00 Rs. 19.20
New Haldiram-Bombay Chana 200Gm Rs. 35.00 Rs. 33.60	New Haldiram-Chana Dal 200 Gm Rs. 35.00 Rs. 33.60	New Haldiram-Hara Chiwda 200Gm Rs. 35.00 Rs. 33.60
New Haldiram-Kashmiri Mixture 400Gm Rs. 93.00 Rs. 89.28	New Haldiram-Long Sev 200Gm Rs. 35.00 Rs. 33.60	New Haldiram-Moodi Mixture 200Gm Rs. 32.00 Rs. 30.72
New Haldiram-Nut Cracker 400Gm Rs. 73.00 Rs. 70.08	New Haldiram All In One 200 Gm Rs. 42.00 Rs. 40.32	New Haldiram Alu Bhujia 200 Gm Rs. 38.00 Rs. 36.48
New Haldiram Alu Bhujia 400 Gm Rs. 75.00 Rs. 72.00	New Haldiram Alu Bhujia 57 Gm Rs. 10.00 Rs. 9.60	New Haldiram Bhel Puri 200 Gm Rs. 36.00 Rs. 34.56
New Haldiram Bhujia-Masala 400 Gm Rs. 75.00 Rs. 72.00	New Haldiram Bhujia 1 Kg Rs. 183.00 Rs. 175.68	New Haldiram Bhujia Masala 200 Gm Rs. 38.00 Rs. 36.48
New Haldiram Bhujia Plain 200 Gm Rs. 38.00 Rs. 36.48	New Haldiram Bombay Mix 200 Gm Rs. 35.00 Rs. 33.60	New Haldiram Chai Puri 200 Gm Rs. 39.00 Rs. 37.44

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