Till 1958, there were no breads in the organised sector and bread consumption was a habit typified by the British. Then, a mechanised bread unit was set up in Delhi with the name "Delbis" which produced sliced bread and packed it under the Britannia name. Thus, Britannia was not only the pioneer, but also inculcated in the people of Delhi the habit of eating white sliced bread.
The Mumbai unit came up in 1963, and there again Britannia was the first branded bread in the city. From a company offering 2 packs - the 400gm and the 800gm plain white sliced bread - Britannia has evolved into a company offering 22 packs, catering to a variety of taste and price segments in the bread consuming market. The last couple of years also saw the introduction of Whole Wheat Bread as a part of "Eat Healthy, Think Better" credo.
Britannia entered the cake market in the year 1963 and is the leading player in the market. Britannia Cakes range is divinely scrumptious and has Bar Cakes, Chunk Cakes and Cup Cakes which were launched in 2005. Bar Cakes are available in variants that include Fruit, Butter Sponge, Chocolate, Pineapple, Milk, Vanilla Chocolate and Orange. Apart from being delicious, these snacks are packed with healthy ingredients making them wholesome & delightful.
Britannia cup cakes come in vanilla and orange and mixed fruit flavors whereas chunk cakes come in fruit flavor.
Britannia has recently launched for the 1st time ever in the packaged segment Veg Cakes, pure and eggless. These Vegetarian Cakes are soft, juicy and filled with real fruit bits which can be enjoyed just by themselves or mixed with a variety of ingredients to make quick, delicious desserts. With zero cholesterol and hygienically packed for a shelf life of 3 months, they are a more wholesome and healthy option than other sweet dishes available in the market.
Britannia Veg Cakes come in Twisty Fruity avatar and are priced at Rs 15/- for a 75 gram pack. They enjoy a 3 month shelf life.
Rusks
Britannia launched its rusks in the year 2005. In a Market full of unbranded players, Britannia rusks have stood head and shoulders above the rest in terms of sheer quality .They are made from the finest ingredients and baked with care as they are twice as crisper as and tastier than ordinary rusks. The communication for this mouthwatering offering is aptly “Enliven your spirits with
Britannia rusks”.
