MyGrahak.com, the first and largest online retailing platform in India selling food, grocery and household items has announced that the portal is now open for public in Delhi & National Capital Region [NCR]. MyGrahak, currently, has 8,500 registered families using the portal to buy from a range of 10,000 SKUs (Stock Keeping Units). Founded in December, 2010 by the young visionary Mr. Ambuj Jhunjhunwala, MyGrahak Shopping online Limited plans for a turnover of Rs. 1,000 crore by 2015. MyGrahak.com is opening a new entire category for e-commerce in India. E-retailing of food and groceries in India has not been attempted by anybody and thus MyGrahak is a pioneer here providing convenience and comfort for ‘Time Poor and Money Rich’ customers.
Key figures of MyGrahak,
- 5000 transactions per month growing at over 30% month on month
- Average bill size – Rs. 1,100
- Loyalty rate – repeat purchases have increased to 50% from 30% in last 2 months
- 7000 sq. ft. warehouse managed by company in Delhi
- 8,500 registered families
- 10,000 SKUs (Stock Keeping Units) – target of 35,000 SKUs
- Delivery vehicles fitted with GPS
Mr. Ambuj Jhunjhunwala, Founder & CEO, MyGrahak Shopping online Limited says, “Keeping the customer at the core of all activities, MyGrahak is a firm that intends to change the nature of consumer retail from ‘transactional sales’ to ‘sales through relationships’ thus differentiating from other format of retail stores. This is what helps us differentiate thereby giving us higher bill sizes, more supply chain efficiencies allowing us to offer free home delivery which in turn leads to a better customer experience. We don’t only sell household products; we aim to sell experiences, enriching the lives of people by using technology to create a world-class global retail destination by 2015.”
Comparison Chart
Parameter | Nearby Shop | Super Market | MyGrahak.com |
Product Range | Limited | Comprehensive | Complete |
Price Offers | On MRP | Discount on limited products | 4% discount on all FMCG products |
Convenience | Shop from Home | Shop from Home, Office and On the go | |
Loyalty Points | No | Very Less | Yes |
Personalized Attention | To some extent | No | MyGrahak advisor available any time |
Location of shop | Near by | Far | At your home |
Grocery [Dal, Channa, Spices etc.] | - Loose Packing and thus chances of getting less quantity of product - No Consistent Price | - Higher Price - No value offer - Difficult to carry home | - Branded products at competitive price - Consistent quality - Value Offers |
Soap, Toothpaste, Face cream & wash, Shaving, Fabric care, House care items | On MRP | Company discount | Company discount + 4% MyGrahak discount |
Cosmetics, Lady care & Children section | Availability to some extent | Availability to some extent | Available with offers |
Health & Herbal foods | Not available | Limited range available | Available with MyGrahak advisor support |
Imported chocolates & choice of gifting | Not available | Limited range available | All available |
Shopping satisfaction | 20% | 45% | 100% |
Trust Factor | To some extent but poor transparency on prices | Good but poor transparency on prices and loyalty bonus | Excellent (Online transparency + higher discounts) |
Contact | Only at time of purchases | No | Option to know offers by SMS, Emails or on website |
Pure shopping | Not there | You will not know when the scheme arrives or expires | Check shemes & offers anytime on website |
Payment norms | Cash Only | Cash / Card | Netbanking / Credit card / pay cash on delivery |
Other benefits | None | None | - Movie tickets - Insurance - Bill payments gateway and more |
Delivery time | 4 – 8 hours | As and when | Within 2 days |
Minimum quantity / value | A limit is fixed for home delivery | A limit is fixed for home delivery | No compulsion |
Weekends | Short visits | Half a day or complete day | Weekends are free |
Stress | Stressful to get all products and attention of shopkeeper | Highly stressful – travel, parking, long queues, carrying goods home | Can sit at home and get products delivered |
Budget | Within budget but would not get everything wanted | Crosses budget limits almost every time as we buy products which are not required | Within budget as you can always see the checkout price |
MyGrahak makes products available to customers at a click or call. While supermarkets offer customers 3V’s - Value, Variety and Volume, MyGrahak offers 3C’s – Convenience, Customer Needs Solution & Cost Effectiveness. Thus, all 3V’s are encompassed in one C of MyGrahak i.e. Customer Needs Solution. The venture is now all set to usher a paradigm shift in Indian retail sector, exploiting the low cost scalable and sustainable e-commerce platform and creating a new format e-retail for the consumers in the country. With retail on high growth trajectory, consumerism booming & e-commerce proliferating; this new format of food and grocery store will cater the needs of Indian consumers to have value for money, personalization and convenience of a typical supermarket, delivered at their doorsteps.
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