Brand History
Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors.
About the Brand
Brand Promise
Kurkure is a crunchy new-age namkeen snack brand which symbolizes light-hearted fun.
Embodying the spirit of India, Kurkure has found a home in millions of hearts and minds and enjoys the position of a strong Lovemark brand in India.
Juhi’s vibrant and fun-loving personality complements and embodies the essence of Kurkure. Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to becoming an integral part of India’s teatime menu and an embodiment of endearing human ‘imperfections’ or ‘tedhapan’.
Brand Advantage
Made with trusted kitchen ingredients: 100% vegetarian
All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and rules that govern the manufacture, distribution and sale of Kurkure.
All Kurkure ingredients are used daily in households for the preparation of various edible items.
Innovations
Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its ‘Chai-time-achievers’ face on pack initiative.
Kurkure Desi Beats: Kurkure Desi Beats is an exciting new range of crunchy triangular snacks in irresistible Indian flavours. This newly launched youth-oriented sub-brand personifies our inherent ‘Desi’ spirit and gives one the license to be Desi. Desi Beats celebrates the contemporary Indian youth who straddles both tradition and modernity and is confident of his Indian identity.
Quality Standards
Kurkure is made in automated plants at three locations – Channo (Punjab), Kolkata and Pune. These plants are audited and certified by various external agencies.
1 comments:
Kurkure is a crunchy new-age namkeen snack. Incress your business in google, yahoo visit seo services company.
Post a Comment